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The world's first virtual store opened in South Korea. Major world brand Tesco very quickly won the Korean market. But to become the first in his field, he failed as a competitor E-Mart a lot more outlets across the country. In the first place trailing the company decided to make a re-branding, and became known as Tesco Homeplus. The innovative idea came when the company began to think about how to promote business, while not opening new stores. Koreans - a very hardworking and busy people, so they do not have time to make daily purchases. In this regard, it was decided to enhance their shopping experience. In the subway were set virtual shelves of the grocery store. Now all you need to buy - this is to scan the code necessary product. Payment is made via the Internet, and the goods will be delivered to your home after work.